Rally for Restaurants is a movement that created a lot of user-generated content with guests promoting the initiative on their own social channels.
Rally for Restaurants creative
Rally for Restaurants social channels grew organically, along with PR-led influencer outreach
The initiative garnered much awareness through press and the news. This is a call-out in Bon Appetit.
In addition to the #RallyforRestaurants challenge, #TakeoutTuesday was another component of the larger campaign. Its purpose was to drive awareness around COVID-19’s impact on the industry and activate guests’ support. This is an interactive Instagr
The #RallyforRestaurants challenge encouraged guests (and their friends) to purchase gift cards to provide quick revenue to suffering restaurants. Ten random winners would be awarded a gift card to their favorite restaurant. This challenge helped i
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